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“Too big! Too small!”

September 16, 2004, 11:15 PM

I saw a commercial for Wilkins Shoe Center on CNN this evening, and it starts out with someone trying on shoes, appropriately enough.

They say, “Too large!” showing someone with a shoe that is obviously too large on their foot. Then they show one saying, “Too small!” with someone with their foot halfway in an obviously-too-small shoe. Then the announcer says, “Just right!” and shoes a person with a properly fitting shoe.

It reminds me of something I saw on Today’s Special’s “Shoes” episode. It was a scene with Jodie walking past a row of shoes, essentially gesturing with her feet at each one, before putting the last pair on. It goes like this:

Too big!
Too small!
Not right… at all!
(These shoes were flippers)
Too loose!
Oh, too tight!
Ahhh… these feel just right!
(Puts these shoes on)

Thus every time I see the commercial, I expect after “Too small!” to hear “Not right… at all!” Interesting, indeed.

Web site: Wilkins Shoe Center, who ran the commercial in question

Song: "Too big! Too small! Not right... at all!" (you get the idea) from Today's Special

Quote: "Every time I see that..."

Categories: Today's Special