The East Coast Price is Right
The East Coast Price is Right was a special school edition of the classic Mark Goodson game show The Price is Right. In this show, I was the host, Erin Lichtenstein was the announcer, Meg Rodgers and Andrea Benavitch were the models, and Melissa Steele helped as our stagehand. We performed The East Coast Price is Right on the stage in the auditorium at Stuarts Draft High School at noon on May 20, 1999. The production lasted 90 minutes including breaks to set up the pricing games. So, it filled up the period nicely (it was 90 minutes, too). For The East Coast Price is Right, we tried to emulate the real show as broadcast on CBS as much as possible. We had an authentic-looking set, I used a corded microphone (although the mic was a bit fatter than Bob Barker‘s), we used real Price is Right musical cues, and we played real pricing games (albeit for non-real prizes). We also had contestants’ row, showcase showdowns (the numbers were even in the right sequence on the wheel), and two showcases. We followed the rules for the games as they existed for Season 27, the then-current season. And people were talking about it afterwards with nothing but praise! It was great!
Here, you’ll find a transcript and stills of The East Coast Price is Right, and video clips at the bottom. Take a look! You won’t be disappointed. Anything written in parentheses is describing action taking place in the show that needs description. Anything in brackets are host’s notes about the show.
Erin: Here it comes… based on the poem “Dover Beach”! Virginia’s most exciting hour of fantastic prizes! The fabulous sixty-minute Price is Right! Jamie Lee Parker, come on down! (No one comes down) Marcus Pringle, come on down! Laurel Woodworth, come on down! And Mike Dove, come on down! As replacement, Andrew Pauly, come on down! You are the first four contestants on The Price is Right!
Erin: And now, here is the star of The East Coast Price is Right, Ben Schumin!
Ben: Welcome to The Price is Right! This is the first item up for bids!
Erin: It’s a new workstation! A desk, hutch, and two-drawer file make up this forty-eight-inch wide workstation. Has a finished front and back, the file, uprights, and shelves are plain-sliced, premium quality red oak veneer. The back panel and modesty panel are five-eighths-inch thick black stipple laminate. Easy to assemble, no special tools required.
Ben: We will present that workstation to the one of you who bids closest to the actual retail price without going over. Please bid on it in dollars, because we round our retail prices to the nearest dollar. And we’ll start with Laurel!
Ben: $300, Andrew, what is your bid?
Ben: $46. And Marcus?
Ben: $375, and Mike?
Ben: $750. Erin, what is the actual retail price?
Ben: Mike, you win! Come on up and play a pricing game! (Mike comes on stage)
[Note: I would have read the actual retail price for this item, but I accidentally left the envelope with the price in it backstage. Oops!]
Ben: Mike, welcome to the show!
Mike: How are you doing?
Ben: I’m fine. Anyway, here’s what we have for you to win now!
Erin: Now you have a chance to win up to $16,000 in cash!
Ben: $16,000 in cash, and you’ll do this by playing “It’s In The Bag”. What you have to do is to determine which of these items goes with which of these prices, and Erin will tell you all about them. Erin?
Erin: Well, first we have Fritos brand bean dip from Frito-Lay. Contains no preservatives. Guaranteed fresh or this snack’s on us. Must be refrigerated after opening. Next we have Welch’s JuiceMakers. A fruit blend-favor 100% juice concentrate. Just add water to get up to forty-eight ounces. Now we have Stove Top Oven Classics’s Homestyle Barbecue Chicken Bake. Includes cornbread stuffing, sauce, seasoning mix, and crumb topping. Just add fresh chicken. Next we have four envelopes of Knox gelatine, the original unflavored gelatine. Includes recipes to include your gelatine in. Now here’s Nabisco’s Easy Cheese pasteurized process cheese spread. Made with real cheddar cheese. Finally, we have Aunt Jemima lite reduced calorie syrup. Contains no artificial sweeteners and has only half the calories of regular syrup. No one knows pancakes like Aunt Jemima.
Ben: Now, which one of these items do you believe is $1.54?
Mike: Bean dip. (Mike also finishes arranging the items based on what he believes their price to be.
Ben: All right. For $1,000, what is in this bag? It is the juice! Now, you can go for $2,000, or you can quit right now and keep your $1,000. What is your pleasure?
Mike: Go on.
Ben: All right. Is the bean dip $2.07? Let’s see! It is! Now, think about how much you can buy with $2,000! Would you like to go on for $4,000?
Mike: I’ll stop.
Ben: He will stop! Mike, you have $2,000, but let’s see if you could have won $4,000. Is the Easy Cheese $2.18? No, it is not! The gelatine was right, and the Oven Classics was right. But you do have $2,000. (Main theme starts) And we’ll have more Price is Right after this announcement!
Ben: Erin, who is our next player?
Erin: Our next player is Cameron Napier! Come on down! You’re the next contestant on The Price is Right!
Ben: Welcome to contestants’ row! Erin, what is our next item up for bids?
Erin: Our second item up for bids is brand new garden furniture! This English-style northern white cedar furniture can help create an attractive, comfortable retreat in your garden, yard, or deck. The cedar wood is durable, and naturally resistant to rot and insects, and can be painted, stained, or allowed to weather to a silvery gray. Sturdy mortised joints and zinc-plated hardware assure many years of enjoyment.
Ben: And Cameron, what do you bid on that furniture?
Ben: $850. Andrew, what do you bid?
Ben: $700… Laurel?
Ben: $420! And, Marcus?
Ben: $842. The actual retail price… $843! Marcus, you win! (Marcus comes up on stage) What do we have for you to win?
Erin: A new car! It’s a 1999 Chrysler Concorde four-door sedan! Comes with standard features and Northeastern States Emission, as well as a four-speed 2.6-liter V6 engine. Options include a premium cloth fifty-fifty split bench seat, as well as a Premium Class AM/FM radio!
Ben: Let me tell you how to play “Dice Game”. Now we’ll give you the first number, and that is two. Now, there are no zeroes in the price of the car and no numbers higher than six. What you have to do is roll each one of these dice. If you roll the right digit, then we will reveal the number for you. If it’s not right, then it’s up to you to decide whether the correct number is higher or lower. So, let’s roll the first dice! (Marcus rolls) He has rolled three! Is that right?
Erin: No. [Note: We had no buzzers or bells, just music]
Ben: Is that number higher or lower?
Ben: Lower it is. Marcus, roll that second dice. (Marcus rolls) He rolled two! Is that right?
Erin: No! (Audience is yelling “higher!”)
Ben: Higher it is. Roll it again. (Marcus rolls) He rolled two! Is that right?
Ben: It is higher! And roll the last dice… (Marcus rolls) He rolled a one! Is that right?
Erin: No! (Audience is yelling “higher!”)
Ben: Higher it is. Now, let’s see if he was right. You said it was higher, and he’s right! [Note: We then realize that he had rolled three. Oops! So we gave it to him anyway.] For the second number, you said higher, and you were right! Four! And he said that the third number was higher… was he right? Yes, he was! And the last number… he said higher… was he right? Yes!
(Marcus starts jumping up and down and hugs Ben)
Ben: (Music starts) And more Price is Right after this announcement!
Ben: All right, Erin, who is our next contestant?
Erin: Our next contestant is Jeff Eggleston! Come on down! You’re the next contestant on The Price is Right!
Ben: Welcome to contestants’ row! What is our next item up for bids?
Erin: The third item up for bids is a new entertainment armoire! Made by Powell, it holds most televisions up to thirty-one inches. There are shelves for a VCR, tapes, and much more. The doors open to lie flat against the sides.
Ben: Well, Jeff, what do you bid on that armoire?
Ben: $400. Cameron?
Ben: $850, and now Andrew!
Ben: $950, and Laurel?
Ben: $899! The actual retail price of that armoire is… $580! The winner is Jeff! Come on up! (Jeff comes on stage) And look what we have for you now!
Andrea: A new bed…
Erin: A new “Mission Style” king size Koa Bed! The simplicity and elegance of this “Mission Style” Koa Bed set it apart from the rest. Shipped in knock-down fashion and is easily assembled.
Ben: And we are going to play “Push Over”. You just take these blocks and push them off the side. When you push them off the edge of the table, they’re gone. Don’t ask to get them back, because they go straight to China. So you just push the blocks until you believe that the actual retail price is at the end of the table, going four digits back. So… it’s all yours.
(Audience is helping as Jeff pushes)
Ben: He has decided on a price! Erin, what is the actual retail price of that bed?
Erin: The actual retail price is $5,250!
(Losing horns play)
Ben: I’m sorry, Jeff. We’ll have our first showcase showdown after this announcement.
Erin: Some members of our studio audience will receive Mott’s 100% Juice Fruit Punch. An excellent source of vitamin C, from Mott’s. Velveeta Mild Mexican pasteurized process cheese spread. Melts smooth and creamy, from Kraft. Also, Chef Boyardee Cheese Pizza Kit. Makes two twelve-inch pizzas. Add mozzarella cheese for real pizzeria taste. Nabisco Sweet Crispers crispy baked snacks. Cinnamon-flavored, the new sweet snack that’s so incredibly light and crispy that you can munch on them all day long. Finally, Nabisco Wheat Thins. A cholesterol-free delicious snack the whole family will love. Now, here’s Ben Schumin with our Showcase Showdown!
Ben: All right, what you have to do is spin the wheel! The contestant who comes nearest to one dollar without going over will be in the showcase at the end of the show.
Mike: How many spins do we get?
Ben: You can get that dollar in a combination of one… no… one spin, or a combination of two spins. Now, Jeff, spin that wheel!
(Jeff spins the wheel. The wheel does not get all the way around, and the audience boos him.)
Ben: The wheel didn’t get all the way around… spin it again!
(Jeff spins the wheel again, much more forcefully this time.)
Ben: Jeff, you have 60 cents. Do you want to spin again?
Jeff: I’ll spin again.
(Jeff spins again)
Ben: You have 25 cents, for a total of 85 cents. Mike, spin the wheel!
(Mike spins the wheel)
Ben: You have 15 cents. You need 85 cents. Spin it again.
(Mike spins again)
Ben: Mike has 15 cents and to that he adds… 55 cents, and that’s not enough. Mike, thank you for being on our show. Marcus, spin that wheel!
Marcus: Big money, big money, big money!
(Someone calls out that that’s what they say on Wheel of Fortune.)
Ben: Marcus has 45 cents. Spin it again.
(Marcus spins again)
Ben: 45 cents plus 10 cents is not enough. Marcus, thank you for being with us. Jeff, you will be in our showcase at the end of the show. And if you would like to see The Price is Right in person, Erin can tell you how to do it. Won’t you Erin?
Erin: If you would like to see The Price is Right in person, send your request, including the number of tickets and the date you wish to attend, along with a self-addressed, stamped envelope to:
“The Price is Right”
CBS Television City
7800 Beverly Boulevard
Los Angeles, California
Ben: More Price is Right after this announcement!
Ben: Erin, who is our next contestant?
Erin: Our next contestant is… Doug Bunch!
(Lots of cheering as Doug comes down to contestants’ row)
Ben: Now, what is our next item up for bids?
Erin: It’s a new armchair! This exceptionally comfortable lattice-back chair is crafted of solid beechwood. A hand-applied fruitwood finish provides the final touch.
Ben: Doug, what do you bid?
Ben: $350. Cameron?
Ben: $667. Andrew?
Ben: Cameron already bid that.
Ben: $668, and Laurel…
Ben: $669… the actual retail price of that armchair is… $425. Doug, you win!
(Doug comes on stage)
Ben: Doug, look what we have for you today!
Erin: Now you have a chance to win up to $10,000 in cash! But first we have a bag of Solo sixteen ounce party cups. Because life should be a party, from Solo. Next we have Co Co Wheats, the creamy hot cereal with the cocoa treat. A good source of seven vitamins and iron, from Little Crow Foods. Moving along, we have Glad-Lock sandwich bags. You know the bag is closed because of the blue-and-yellow-make-green seal. Next, we have pure Wesson brand vegetable oil. Wesson, the heart and soul of good food. Next is McCormick’s California Style Garlic Salt, a distinctive combination of natural garlic, just the right amount of salt, and a touch of parsley. Contains no MSG. Finally, we have Jet-Puffed Marshmallow Creme. For cooking, baking, and candy-making. America’s favorite since 1960.
Ben: Yes, you can win up to $10,000, but you start with only $1. In order to increase this, you have to determine which of these items are less than our target price of $1.90.
(Audience is shouting cups)
Doug: The cups.
Ben: He says the cups! Are those cups less than $1.90? (Pull out price) They’re not! Oh… (Losing horns) But you have won $1. Let’s see which ones were less than $1.90. The cereal was less, the oil was less, the salt was more, the bags were less, and the creme was less. We’ll be back after this announcement.
Erin: Stay tuned for more pricing games, and the fabulous showcases, which are coming up on the second half of The East Coast Price is Right!
Ben: Erin, who is our next contestant?
Erin: Our next contestant is Josh Griffith! Come on down! You’re the next contestant on The Price is Right!
Ben: All right, Josh, welcome to contestants’ row! Now, what is our next item up for bids?
Erin: A casual furniture group! No, it’s not. A brand new dining group! A truly stylish and superiorly built “Moon Shadow” set comes with table and four chairs. The tabletop is forty-eight-inch round with one-inch beveled glass. The chair seats are ultrasuede.
Ben: Josh, what do you bid on that dining group?
Ben: $1,600… Andrew?
Ben: $1,601. Cameron, what do you bid?
Ben: $1,200. Laurel?
Ben: $1,000. Erin, what is the actual retail price?
Erin: The actual retail price is $785.
Ben: Laurel, come on up! (Laurel comes on stage)
[Note: I did not catch the overbid until after Erin had read the actual retail price. So, the person who overbid by the least was the one who won this time.]
Ben: All right, Laurel, look what we have for you to win today!
Erin: A new DVD player and digital camera! First, from Sony, this Mavica MVC-FD91 digital camera has Optical SteadyShot to prevent camera shake, precision color viewfinder, fourteen times optical zoom with Auto and Manual focus, an intelligent “pop-up” flash, and auto-exposure with three pre-programmed exposure modes. Next, from Panasonic, this deluxe DVD player has Dolby digital karaoke with a five-channel format for enhanced karaoke entertainment, crystal clear scan quality in five speeds ranging from slow motion to high speed in both forward and reverse, on-screen menu icons, and side-suspension damper.
Ben: Now, Laurel, it’s up to you to decide whether these prices are correct or whether you should switch them.
(Audience is yelling to switch)
Laurel: Switch them. (Meg and Andrea start to switch them) No, no, no, wait! (Meg and Andrea put the prices back)
Ben: Now let’s see what the actual retail prices are! (Meg and Andrea reveal that the prices are correct) Laurel, you win! And we’ll have more Price is Right after this announcement!
Ben: Erin, the eyes of our nation are upon you… who will it be?
Erin: It will be David Middlebrooks! Come on down! (David is found to be absent) Matt Roller, come on down! (Matt comes on down)
Ben: And Erin, what is our next item up for bids?
Erin: A casual furniture group! It’s a plantation teak chair, a cane top ottoman table, and an earthenware cachepot! The chair is meticulously hand-caned, the chair of choice in the East and West Indies. The ottoman table has a unique accent that blends functional design with exotic overtones. Its beautifully detailed solid wood construction is glossed with an elegant antique walnut finish. A hand-woven cane top provides the perfect thing to top it all off. The earthenware cachepot has a runny glazed finish, allowing the normally porous earthenware to hold water.
Ben: Matt, what do you bid?
Ben: $550. Cameron, what do you bid?
Ben: $825. Andrew?
Ben: $741, and Josh?
Ben: $501. The actual retail price is… $1,540! Cameron, you win! (Cameron comes up on stage) Oh, for those of you with second lunch who are contestants, just pick someone with a yellow or blue nametag to spin the wheel for you so you can have lunch. (We then have a camera change before the lunch bell rings so that the camerapeople can go to lunch) Let’s see what we have for you to win now!
Erin: It’s a new van! It’s a 1999 Ford Windsor LX! It comes with standard features and California emission, as well as remote entry, comfort group, floor mats, manual right and left-hand doors, AM/FM stereo sound, and aluminum wheels! (Lunch bell rings)
Ben: And to see if you will win this, we will be playing “One Away”! $37,581 is not the correct price of that van. The correct numbers are either one higher or one lower than the number shown. So, my question to you is, do you believe that this three should be a two or a four?
Ben: And do you believe that this seven should change to a six or an eight?
Ben: Should this five be a four or a six?
Ben: And should this be a seven or a nine?
Ben: And, Cameron, do you believe that this one should be a two or a zero?
Ben: You have determined that the price of that car is $28,670. If you have at least one number right in the actual price of that car, the game continues. Ask them, “Ladies, do I have at least one number right?”
Cameron: Ladies, do I have at least one number right? (Windows “Ta-da” sound)
Ben: You do! Now ask them, “Ladies, do I have at least two numbers right?”
Cameron: Do I have at least two numbers right?
Ben: “LADIES, do I have at least two numbers right?”
Cameron: Ladies, do I have at least two numbers right?
Erin: Why, yes, you do! (Ta-da)
Ben: Now ask them, “Ladies, do I have at least three numbers right?”
Cameron: Ladies, do I have at least three numbers right?
Erin: Ah, yes! (Ta-da)
Ben: Now, ask them, “Ladies, do I have at least four numbers right?”
Cameron: Ladies, do I have at least four numbers right?
Ben: You have two numbers wrong. Which ones do you want to change?
Cameron: The second one and the fourth one.
Ben: That gives you a price of $26,690. And now, the moment of truth! The actual retail price of this minivan is… $26,690! You win! (Losing horns play) She won!
Erin: Sorry. (Ta-da sound)
(Main theme music begins)
Ben: And we will have our second showcase showdown after this announcement!
Erin: Contestants not appearing on stage will receive Little Debbie Oatmeal Creme Pies. Contains twelve individually wrapped packages. Now, here’s Ben Schumin with our showcase showdown!
Ben: Let’s spin that wheel! (Doug spins the wheel) The contestant nearest to $1.00 without going over will be in our showcase! And Doug has 95 cents! You don’t want to spin again, do you?
Ben: All right. Just come right over here, then. Laurel, spin the wheel! (Laurel spins the wheel, and then immediately spins it again) 90 cents plus 80 cents… you’re over! (It is then brought to my attention that Laurel’s first spin never made it all the way around, so we bring her back up to spin again. We set the wheel back to where it landed on Doug’s spin, which was 95 cents, and she spins again) Laurel has spun 95 cents!
Laurel: I’ll stay.
Ben: Now we will have a spin-off between these two unless you beat them both by getting a dollar. Cameron, spin that wheel. (Cameron spins the wheel) 45 cents… spin it again. (Cameron spins again) Cameron needs 55 cents, but she doesn’t have enough. Cameron, thank you for being on our show.
(Laurel and Doug return to the other side of wheel)
Ben: You each will get exactly one spin on the wheel (losing horns sound for some odd reason) to see who will be in the showcase. If you get a dollar in this spin, you will still get $1,000 and a bonus spin. And, Doug, spin that wheel. (Doug spins the wheel) Doug has 50 cents! Back you go! Now, Laurel, you have one spin. You have to beat 50 cents… and Laurel has 60 cents! Doug, thank you for being on our show. Laurel, you will be in our showcase, immediately following this announcement!
Ben: The top winner in our showcase today is Laurel! And our runner up is Brian, playing on behalf of Jeff. [Note: Jeff had second lunch and had to leave] Each of you will have a showcase of beautiful prizes to bid on, and the one of you who bids nearer to the actual retail price of your own showcase without going over will win it! And, if you are the winner, and you are less than $250 away from the actual retail price of your own showcase, we will give you both showcases! Now, let’s see the first showcase!
Erin: This showcase contains prizes revealed as we study for AP English. And in studying for AP English, quite a lot of poetry is involved. To understand it, you have to be comfortable, in this new recliner! It’s a Berkline 562-7 Wallaway recliner, complete with swivel and glider and chaise-lounger for continuous leg support when fully reclined. After studying for a few hours, you may want to relax for a spell, in front of this new TV! It’s a Panasonic 27-inch TV with stereo sound, picture-in-picture capability, and home theater remote. Before resuming studying, you have to be able to think. Since it’s very difficult to study on an empty stomach, it will be very nice to have this year’s supply of Domino’s Pizza! You’ll receive a three-topping pizza for 365 days delivered right to your doorstep. With the poetry behind you, and having had some pizza, it’s time to crack open a book full of British literature. And what better way to understand the literature of the British Isles than to experience it firsthand, with this exciting trip to London! You and a guest will fly U.S. Airways round-trip coach from Charlottesville to London’s Gatwick Airport via Philadelphia. You’ll spend six nights at London’s Knightsbridge Hotel, with the style and elegance of a beautiful Georgian hotel, sporting the highest standard of luxury, comfort, and courteous service, a perfect home away from home for the holiday or business visitor to London. And this showcase, containing prizes revealed as we study for AP English can be yours if the price is right!
Ben: Now, Laurel, as the top winner, you have the option to bid on this showcase or pass it to Brian.
Laurel: Um, I’ll pass.
Ben: Brian, that is your showcase. What do you bid on it?
Ben: $9,500. Now, Laurel, this is your showcase!
Erin: This showcase contains prizes revealed as we create a Priceless Web Site of our own. To start out, you’ll need something to create it on, like this new computer! This Toshiba Equium P2-300 is a sleek, ultra-slim desktop computer perfect for the limited workspace. Comes with a three hundred megahertz Intel Pentium 2 processor, sixty-four megabytes of memory, four-gigabyte hard drive and sixteen-speed CD-ROM drive. And with this computer, you’ll need something to create your site with. What about Microsoft FrontPage 98? A quick and effective way to create and manage professional quality Internet or Intranet sites without knowledge of HTML makes it easy to build and maintain professional-quality Web sites with minimal time expenditure. But one thing that makes a Web site unique is original photos. That’s no longer a problem, with this brand new scanner! The Hewlett-Packard ScanJet 6250-CXI allows drag and drop scanned text, photos, and logos into your favorite application for one-step results, and has a twenty-five page automatic document feeder, providing hands-free scanning. But what if you’re bored of scanning images found at home? You can take pictures of new and different things from behind the wheel of this new convertible! It’s a 1999 Ford Mustang convertible… comes with standard features, California emission, and convenience and power groups, plus anti-lock brakes. And this showcase, containing prizes revealed as we create a Priceless Web site of our own, can be yours if the price is right!
Ben: Laurel, what do you bid on that showcase?
Ben: Laurel bids $25,900. And we will see which one of these two has bid better after this announcement!
Ben: Now it’s time to see whether it is Laurel who will win or whether it is Brian! Brian, you bid $9,500 on your showcase. The actual retail price of your showcase is… $10,013, a difference of… $513. Now, Laurel, you must be closer than $513 to the actual retail price of your showcase without going over to win. Laurel, the actual retail price of your showcase is… $26,017, a difference of… $117, you win both showcases!
(Applause from the audience)
Ben: This is Ben Schumin asking you to help control the pet population! Have your pet spayed or neutered! Goodbye, everybody!
Erin: This is Erin Lichtenstein, speaking for The East Coast Price is Right! A Mark Goodson Television Production!
You see video clips of our show by clicking below…
And that’s all of it! Special thanks go out to the following people and organizations for loaning us space and items in order to make our show a success: Mrs. Banks, Mrs. Weekley, Mrs. Hevener, the Stuarts Draft High School Music Department, the Stuarts Draft High School Media Center, the Stuarts Draft High School Work and Family Studies Department, and the Stuarts Draft Elementary School PTA.
Special thanks also go out to Andrea Benavitch and Meg Rodgers for performing on stage as “Barker’s Beauties”. Thanks also go to Erin Lichtenstein as announcer, and Melissa Steele as our stagehand.
Thanks also to Mrs. Hevener, Mrs. Weekley, Mrs. Huffman, Mrs. Rhodes, Mr. Patterson, and Mrs. Dixon for allowing their classes to participate in this event.